FOR MEETING & EVENT PLANNERS

Event Planner Resources

Everything you need to promote and prepare for Juan’s session: headshots, bios, an introduction, AV needs, and how booking works.

HEADSHOTS & PHOTOS

Download approved photos

BIOS & INTRODUCTION

Copy and paste

Introduction to read from stage (about 40 seconds)

Our next speaker is an international keynote speaker, leadership trainer, and the CEO of Raize The Bar. He is a Gallup Certified CliftonStrengths Coach, a decorated U.S. Army veteran, and a former police officer, and he has spent more than a decade helping organizations develop leaders and build strong, engaged teams. He challenges leaders to move beyond their titles and lead with influence, intentionality, and purpose. He is the creator of the ASCEND leadership framework, his work has been featured on CBS, NBC, and FOX, and he hosts The Relevant Development Podcast. Please help me welcome Juan Alvarado!

Mini bio (1 sentence)

Juan Alvarado is an international keynote speaker, U.S. Army veteran, and creator of the ASCEND leadership framework, empowering leaders to practice intentional leadership across sectors worldwide.

Short bio (1 paragraph)

Juan Alvarado is an international keynote speaker, leadership trainer, and CEO of Raize The Bar LLC. A Gallup Certified CliftonStrengths Coach, decorated U.S. Army veteran, and former police officer, Juan has spent over a decade developing leaders and helping organizations build stronger, more engaged teams. Drawing from his experiences in the military, law enforcement, and organizational leadership, he delivers practical, human-centered strategies that challenge leaders to move beyond titles and lead with greater influence, intentionality, and purpose. As the creator of the ASCEND leadership framework, Juan equips leaders across education, healthcare, nonprofit, association, and corporate sectors to navigate difficult conversations and embrace the responsibility of stewardship. His work has been featured on CBS, NBC, and FOX, and he hosts The Relevant Development Podcast, inspiring leaders to own their journey and raise the bar for themselves and their teams.

Expert bio

Juan Alvarado is an international keynote speaker, leadership trainer, and CEO of Raize The Bar LLC, recognized for his expertise in intentional leadership and authentic team development. With a background as a Gallup Certified CliftonStrengths Coach, decorated U.S. Army veteran, and former police officer, Juan brings a rare blend of discipline, resilience, and people-centered perspective to leadership development. Over the past decade, he has delivered keynotes and facilitated training for more than 20,000 leaders and professionals across education, healthcare, nonprofit, association, and corporate sectors. Juan is the creator of the ASCEND leadership framework, a proven roadmap that helps leaders recognize and break through personal barriers, navigate crucial conversations, and lead with greater influence and stewardship. His insights have been featured on CBS, NBC, and FOX, and he has spoken at premier events including the ASAE Leadership Conference in Ottawa, SXSW, and for organizations such as Kaiser Permanente. As host of The Relevant Development Podcast and a frequent podcast guest, Juan reaches over 90,000 listeners each month, sharing practical tools and inspiring leaders to take responsibility for their journey. His mission is to empower leaders to practice intentional leadership so their teams and organizations can truly thrive. To learn more, visit www.weraizethebar.com.

Long bio (full story)

Juan Alvarado is an international keynote speaker, leadership trainer, and CEO of Raize The Bar LLC, specializing in intentional leadership and building high-impact, resilient teams. A Gallup Certified CliftonStrengths Coach, decorated U.S. Army veteran, and former police officer, Juan brings more than a decade of real-world leadership experience spanning the military, law enforcement, and organizational leadership.

Juan has delivered keynotes and facilitated training for over 20,000 leaders and professionals in education, healthcare, nonprofit, association, and corporate sectors worldwide. His approach weaves together powerful storytelling, practical frameworks, and a deeply human perspective, challenging leaders to move beyond titles, navigate difficult conversations, and lead with influence, clarity, and purpose. He is the creator of the ASCEND leadership framework, a practical roadmap that helps leaders identify barriers, embrace stewardship, and drive meaningful organizational change.

Juan's leadership insights have been featured on CBS, NBC, and FOX, and his expertise has been sought at international and national venues such as the ASAE Leadership Conference in Ottawa, SXSW, and by organizations including Kaiser Permanente. As the host of The Relevant Development Podcast and a frequent podcast guest, Juan reaches more than 90,000 listeners each month, sharing actionable strategies and inspiring leaders to take responsibility for their own growth and impact.

Grounded in his core belief that true leadership is intentional, Juan's mission is to empower those who lead others, helping them raise the bar for themselves, their teams, and their organizations. To learn more about Juan's programs, speaking, or leadership coaching, visit www.weraizethebar.com.

AV & ROOM SETUP

What Juan needs

Projector or smart TV (provided by you)A projector and screen or a large smart TV with an HDMI input. Juan presents from his own tablet and brings his own cables.
MicrophoneA wireless lavalier microphone is preferred so Juan can move with the room.
Room setupFor workshops, tables where people can see each other and talk work best. For keynotes, any standard room setup works.
Recording and photosPlease ask before recording. Juan is happy to discuss recording, photos, and how the event may share them.

HOW BOOKING WORKS

From first email to follow-up

Check availabilityShare your date, audience, format, and what you want people to do differently.
Planning callWe confirm fit, choose the keynote or workshop, and talk through your goals.
AgreementYou receive the speaker agreement and invoice. A 25% deposit holds your date. If a deposit can't be paid ahead of time, a signed agreement locks it in.
Pre-event planningA planning session plus a short audience questionnaire, so Juan understands your people, language, agenda, and goals.
Final checklistA day or two before, Stephanie sends a reminder checklist: logistics, AV, payment, and transportation to and from the event.
Event and debriefJuan delivers. Afterward we follow up on what landed and what people tried, and ask for your feedback and a testimonial.

DOCUMENTS ON REQUEST

Vendor paperwork

W-9, certificate of insurance, vendor and supplier forms, and program one-sheets are sent directly by email once you are ready. We do not post these publicly to protect sensitive information.

YOUR CONTACT

Stephanie Lainez

Booking Coordinator
s.lainez@weraizethebar.com

Questions about dates, programs, travel, or paperwork go to Stephanie.